94 days, 1000 Instagram posts!

It’s been just over three months since starting this hashtag and this weekend we hit our 1,000th instagram post! I truly am at a loss for words when it comes to how amazing this community is. You all push so hard and inspire me to keep digging every single day. Good days or bad, hard workouts or recovery runs, I can feel this community’s support and I hope that experience is the same for all of you!

One of the other surprises, for me, is how much #crushitzone comes up in real life conversations. Almost every one of my friends constantly asks about it, colleagues at work discuss the latest posts and hardly a happy hour goes by without a mention of someone “crushing it.” There’s something happening here and I hope it gets everyone excited!

This week we’ll unveil the first run of Crush It Zone shirts! I cannot tell you how excited I am for these (seriously never thought we’d be talking about shirts)! Seeing the process, the handling and packaging of them, they are going to be special. This isn’t just a quick, cheap promo tee, this is an extension of our community and a cool way to share it with others who see you all putting in work! I hope you love them as much as I do.

What’s beyond that? I have some ideas, but most important is maintaining the awesomeness of this group. We come from all over the globe and are absolutely incredible athletes. I’m so personally humbled by you and thankful to call you all friends.

See you on the ‘gram,
Sam

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